Jane Ferrari, Yalumba

Born in Adelaide, brought up in Alice Springs and an inveterate traveller, she’s been around enough to know that the blend of elements that makes up Yalumba and the Barossa is rare indeed and well worth talking about.

To say her life has been colourful would be something of an understatement. The daughter of an Italian migrant surveyor, she grew up on Aboriginal missions and in Alice Springs as her father worked on the construction of schools, silos and airport runways.

A winemaking graduate from Roseworthy College, Jane joined Yalumba in 1987 and worked in technical roles before leaving to join Rockford in 1991.

The Yalumba Harvest Market, during the 1995 Barossa Vintage Festival, was the spark that got her home. Since then, Jane has thrived as Promotions Manager, Wine Room Manager, story teller and today is our wine communicator at large. Her role brings to life the Yalumba story and our philosophies on viticulture, winemaking and the environment. She is our company crusader, spreading the Y-word across the globe.

At the biennial National Sales & Marketing Conference Dinner in 2004, Jane was announced as the recipient of the Wyndham Hill Smith Award. This award is given in recognition of the significant contribution an employee has made to Yalumba. A standing ovation followed the announcement, confirming the warmth and high regard Yalumba-ites everywhere have for Jane and her passion and commitment to the company. She embodies the Yalumba theme, Talk, Eat, Live Laugh.

In February 2012, while Jane was on the road in snow-blanketed Ontario, Canada, she was honoured by the Wine Communicators of Australia (WCA), as they announced the winners of its communication awards at the 2012 WCA Macquarie Group Sydney Royal Wine
Show. The WCA named Yalumba winemaker/ambassador, Jane Ferrari, as its 2012 Wine Communicator of the Year for her long-term efforts in promoting, speaking about, educating and tutoring not only on Yalumba’s fine wine portfolio, but Australian wine in general.

WCA patron and judge, James Halliday, said Ferrari was a worthy recipient of the award.
“I strongly endorse the choice of Jane as Wine Communicator of the Year,” said Halliday. “I have the clearest memory of her running a session at the marketing conference in Adelaide many years ago, and how impressed I was at that time. I have remained aware of the incredible success she has had since then.”

Leave a Reply

Your email address will not be published.