VANCOUVER – October 1, 2013 – CHEK TV is airing thirteen WineSenseTV episodes in four cycles from October 2013 to August 2014. Four years after it’s TV debut, WineSenseTV’s first round of episodes is still proving it’s worth with BC-based CHEK Media taking an interest in the show. “Four years later, these episodes are still airing and continuing to educate viewers on wine,” says Nicole Porter, President and CEO of WineSenseTV. “It just goes to show – the episodes have legs.”
WineSenseTV is a cross-platform show that has aired internationally on TV, airlines, itunes and online. Each episode is a half hour and is intended to educate consumers about wine in a straightforward, non-intimidating way. The episodes showcase wine and wineries from around the world and address questions that the average consumer may have. “The show is still relevant and continues to help wine make sense,” says Porter.
The forward thinking, cross-platform model allows the show to reach consumers through the various modes they use to seek information. “People want information when and how they want it, so our goal is to provide consumers with that flexibility, plus help the wineries we showcase gain maximum exposure,” says Porter. “This in itself is unlike most traditional television shows.”
WineSenseTV is a good fit for CHEK TV’s lifestyle oriented programming. “We’re excited to be working with CHEK TV,” says Porter. “Wine can be a tough, intimidating topic. We’re doing our best to take the snobbery out of the topic of wine and help make learning about wine more accessible to the masses,” says Porter. “More and more we’re seeing wine—in its various capacities—becoming a bigger part of Canadian lifestyle.”
According to Vinexpo, wine consumption in Canada has been on the rise in the last decade, with wine consumption rates growing three times faster in Canada than globally. In the next five years, Canada is projected to be the fifth fastest-growing wine market in the world.
As a result, more and more Canadians are taking interest not only in consuming wine, but learning about it as well. WineSenseTV caters to this fast-growing audience—providing education and entertainment to an expanding group of consumers. WineSenseTV takes the view that informed consumers make informed choices. “Learning about wine can be interesting and fun if the fear of what you don’t know is removed from the equation. You don’t know what you don’t know,” says Porter. “Wine is such a dynamic subject that we want our episodes to educate, not intimidate.”
WineSenseTV airs Sundays on CHEK TV from 2:30-3:00 pm PST and is currently in development for the second season, which is projected to be released in 2015.
Vinexpo is an organizing body that coordinates exhibitions, authorizes studies on industry-specific issues and presents the findings in conferences to wine and spirits professionals to
reflect on trends to anticipate new markets. Vinexpo.com
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