Wine Sense TV quickly climbs the iTunes charts

VANCOUVER-March 9, 2011 – It didn’t take long after entering the iTunes world before Wine Sense TV shook things up, scaling the long list of podcasts, not only to number six, but also gaining recognition on the highly regarded “New and Noteworthy” page. Comfortably seated in the number two spot amongst wine-related podcasts, but currently being rated as the most popular, Wine Sense TV is already standing out amidst the crowd after releasing only a small percentage of the videos in their library.

“We are so pleased with this news,” says Nicole Porter, President and CEO of Wine Sense TV. “We started distributing our content on iTunes about two weeks ago and already our work is being recognized—it’s exciting and humbling at the same time, and we are really looking forward to presenting more content to this new audience,” says Porter.

Wine Sense TV finds itself among the select fourteen brands listed on the front page of the iTunes podcast page and in particular in the “New and Noteworthy” section, sharing the spotlight with brands like The Economist, CNN, and Entertainment Weekly.

“For Wine Sense TV to be in this position on iTunes so early on after first appearing on this medium is incredible,” says Porter. “We owe this success to our marketing and distribution company, Shift Brand Integration Group.  From the beginning, we wanted to provide a solution to the viewer, the wine consumer, not only to teach them about wine and how to be confident in the purchasing process, but to teach them in ways that they want to learn.  With Shift’s strategy and distribution partners, we get onto as many platforms as possible to as many people as possible.  It is truly a cross-platform program.”

Wine Sense TV is offering viewers the chance to watch Wine Sense TV episodes for free on iTunes.

“Our approach is about education, and we believe it should be free.  Beyond that, we believe that education results in empowerment.  And whether you’re talking about buying a house, a car, or a bottle of wine, we all want to know that we are spending our dollars wisely.  We all need to be empowered to make the right decision, particularly in today’s economic environment.”

Wine Sense TV’s presence on iTunes is opening up the conversation about wine, making the learning process easier, more affordable, more comfortable, and more accessible to a larger audience.

Porter encourages information seekers to tune into Wine Sense TV’s episodes on iTunes to watch short segments about wine, winemaking regions and food and wine pairings, and to go to winesensetv.com for recipes, weekly wine recommendations, additional videos, value lists and more.  Viewers are also welcome to explore whichever medium suits them best; Facebook, Twitter, YouTube and other video sites, and select airlines. “We are making wine make sense”, says Porter. “The message will always stay the same, but the medium will continue to change and evolve with the consumer.”

Watch free episodes on iTunes at http://itunes.apple.com/us/podcast/wine-sense-tv-video-podcast/id419793082?ign-mpt=uo%3D4 or at http://www.winesensetv.com