WineSenseTV airs on CHEK TV

VANCOUVER – October 1, 2013 – CHEK TV is airing thirteen WineSenseTV episodes in four cycles from October 2013 to August 2014. Four years after it’s TV debut, WineSenseTV’s first round of episodes is still proving it’s worth with BC-based CHEK Media taking an interest in the show. “Four years later, these episodes are still airing and continuing to educate viewers on wine,” says Nicole Porter, President and CEO of WineSenseTV. “It just goes to show – the episodes have legs.”

WineSenseTV is a cross-platform show that has aired internationally on TV, airlines, itunes and online. Each episode is a half hour and is intended to educate consumers about wine in a straightforward, non-intimidating way. The episodes showcase wine and wineries from around the world and address questions that the average consumer may have. “The show is still relevant and continues to help wine make sense,” says Porter.

The forward thinking, cross-platform model allows the show to reach consumers through the various modes they use to seek information.  “People want information when and how they want it, so our goal is to provide consumers with that flexibility, plus help the wineries we showcase gain maximum exposure,” says Porter. “This in itself is unlike most traditional television shows.”

WineSenseTV is a good fit for CHEK TV’s lifestyle oriented programming. “We’re excited to be working with CHEK TV,” says Porter. “Wine can be a tough, intimidating topic. We’re doing our best to take the snobbery out of the topic of wine and help make learning about wine more accessible to the masses,” says Porter. “More and more we’re seeing wine—in its various capacities—becoming a bigger part of Canadian lifestyle.”

According to Vinexpo, wine consumption in Canada has been on the rise in the last decade, with wine consumption rates growing three times faster in Canada than globally. In the next five years, Canada is projected to be the fifth fastest-growing wine market in the world.

As a result, more and more Canadians are taking interest not only in consuming wine, but learning about it as well.  WineSenseTV caters to this fast-growing audience—providing education and entertainment to an expanding group of consumers. WineSenseTV takes the view that informed consumers make informed choices. “Learning about wine can be interesting and fun if the fear of what you don’t know is removed from the equation. You don’t know what you don’t know,” says Porter. “Wine is such a dynamic subject that we want our episodes to educate, not intimidate.”

WineSenseTV airs Sundays on CHEK TV from 2:30-3:00 pm PST and is currently in development for the second season, which is projected to be released in 2015.

 

-30-

Vinexpo is an organizing body that coordinates exhibitions, authorizes studies on industry-specific issues and presents the findings in conferences to wine and spirits professionals to

reflect on trends to anticipate new markets. Vinexpo.com

For more information please contact:

Becky Maxwell

WineSenseTV

O: 1.604.569.0337
E: pr@winesensetv.com
TV: winesensetv.com

 

 

Banana Republic and Clos du Bois Winery Unveil Limited-Edition Holiday Bottles

SONOMA, Calif., Oct. 20, 2011 /PRNewswire via COMTEX/ — This holiday season, Banana Republic and Clos du Bois Winery will bring cheer to parties, stockings and fireside evenings with the introduction of limited-edition wine bottles adorned with festive labels designed by Banana Republic Creative Director Simon Kneen. Retailing for under $20, Kneen’s hand-sketched labels embellish Clos du Bois’ two most popular wines–the North Coast Chardonnay and North Coast Cabernet Sauvignon.

 

 

 

 

Inspired by the glamour of the holidays, the bottles illustrate the brands’ shared passion for effortless sophistication. Each sketch is a perfect fit for the wine it adorns–the “go-to” little black dress is particularly fitting for a universal favorite like Chardonnay, while a red full-skirted frock made for romance and dancing the night away makes a bold statement on the Cabernet Sauvignon.

“What really excites me about this creation is that it offers our consumers a completely different option for holiday gifts this year,” says Kneen. “Everything deserves a little extra sparkle and glamour over the holiday season, so why not your wine too? It’s safe to say everyone on my list knows what they’re getting this year!”

These limited-edition wines not only make a great gift, they make a perfect party. To complete any holiday fête, Banana Republic and Clos du Bois have added a specialized QR code to each label that offers consumers a one-stop shop for party planning. Using any mobile phone or handheld device, customers can instantly access a holiday party soundtrack, style tips from Banana Republic’s Simon Kneen, entertaining advice from lifestyle expert Katie Lee and food and wine recommendations from Clos du Bois Winemaker Gary Sitton.

“We jumped at this unique opportunity to give our classic Chardonnay and Cabernet Sauvignon a stylish holiday makeover,” says Sitton. “We are still offering the same quality and consistency of the wine itself, but with a festive twist that makes it even more enjoyable to drink.”

The Chardonnay retails for $16.99 and the Cabernet Sauvignon for $18.99, available for purchase on www.ClosduBois.com starting November 1, 2011.

About Banana Republic

Banana Republic is a global accessible luxury brand that delivers modern, soulful and effortless style. Banana Republic’s lifestyle collections are characterized by elevated design and luxurious fabrications at approachable prices. Banana Republic collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc. can be found at over 500 retail locations in the United States, United Kingdom, Canada and Japan, Italy, BananaRepublic.com, BananaRepublic.ca, BananaRepublic.eu, or (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit www.gapinc.com .

About Clos du Bois Winery

For nearly 30 years, Clos du Bois has crafted award-winning wines that showcase the best of the Sonoma County wine region, particularly the Alexander Valley, home of the winery and estate vineyards. The extraordinary fruit grown within this appellation is the basis of the Clos du Bois style — elegant, soft and supple wines that offer complexity and aging potential. With more soil types than France, Founder Frank Woods recognized the potential of Sonoma County as a world-class wine growing region, and it is here in Sonoma’s Alexander Valley
where Clos du Bois has been making outstanding wines for more than three decades. Woods’ vision was to marry the best of California wines, which were rich, fruit forward and robust, with the best of French wines, which had an undeniable elegance. With a focus on sourcing quality grapes from Alexander Valley, Russian River Valley and the surrounding North Coast, the resulting collection of wines highlight a style that is both elegant and approachable – the signature of Clos du Bois.

Full article can be found at marketwatch.com

Wine Sense TV quickly climbs the iTunes charts

Wine Sense TV quickly climbs the iTunes charts

VANCOUVER-March 9, 2011 – It didn’t take long after entering the iTunes world before Wine Sense TV shook things up, scaling the long list of podcasts, not only to number six, but also gaining recognition on the highly regarded “New and Noteworthy” page. Comfortably seated in the number two spot amongst wine-related podcasts, but currently being rated as the most popular, Wine Sense TV is already standing out amidst the crowd after releasing only a small percentage of the videos in their library.

“We are so pleased with this news,” says Nicole Porter, President and CEO of Wine Sense TV. “We started distributing our content on iTunes about two weeks ago and already our work is being recognized—it’s exciting and humbling at the same time, and we are really looking forward to presenting more content to this new audience,” says Porter.

Wine Sense TV finds itself among the select fourteen brands listed on the front page of the iTunes podcast page and in particular in the “New and Noteworthy” section, sharing the spotlight with brands like The Economist, CNN, and Entertainment Weekly.

“For Wine Sense TV to be in this position on iTunes so early on after first appearing on this medium is incredible,” says Porter. “We owe this success to our marketing and distribution company, Shift Brand Integration Group.  From the beginning, we wanted to provide a solution to the viewer, the wine consumer, not only to teach them about wine and how to be confident in the purchasing process, but to teach them in ways that they want to learn.  With Shift’s strategy and distribution partners, we get onto as many platforms as possible to as many people as possible.  It is truly a cross-platform program.”

Wine Sense TV is offering viewers the chance to watch Wine Sense TV episodes for free on iTunes.

“Our approach is about education, and we believe it should be free.  Beyond that, we believe that education results in empowerment.  And whether you’re talking about buying a house, a car, or a bottle of wine, we all want to know that we are spending our dollars wisely.  We all need to be empowered to make the right decision, particularly in today’s economic environment.”

Wine Sense TV’s presence on iTunes is opening up the conversation about wine, making the learning process easier, more affordable, more comfortable, and more accessible to a larger audience.

Porter encourages information seekers to tune into Wine Sense TV’s episodes on iTunes to watch short segments about wine, winemaking regions and food and wine pairings, and to go to winesensetv.com for recipes, weekly wine recommendations, additional videos, value lists and more.  Viewers are also welcome to explore whichever medium suits them best; Facebook, Twitter, YouTube and other video sites, and select airlines. “We are making wine make sense”, says Porter. “The message will always stay the same, but the medium will continue to change and evolve with the consumer.”

Watch free episodes on iTunes at http://itunes.apple.com/us/podcast/wine-sense-tv-video-podcast/id419793082?ign-mpt=uo%3D4 or at http://www.winesensetv.com

 

WineSenseTV hits iTunes

WineSenseTV hits iTunes

VANCOUVER – Feb. 28, 2011 – WineSenseTV is proud to announce its debut appearance on iTunes. “It’s just another way we’re trying to bring relevance to our viewers,” says Nicole Porter, President and CEO of WineSenseTV. “And we’re very excited to get to this next phase in our strategy.”

WineSenseTV delivers episodes in short video form on its website at winesensetv.com, through a weekly video series to Wine Sense TV members, on YouTube and other video sites, and now, iTunes. “What’s great about having our videos available to viewers across numerous platforms is that it allows us to move our message to different audiences or to the same audience that happens to be using a different device at any given time,” says Porter. “iTunes is a dynamic, current platform to communicate through and we’re more than happy to be able to share, for free, the knowledge we’ve acquired about wine.”

Episodes by WineSenseTV are free and easily found by searching “Wine Sense” on iTunes. “The functionality of iTunes is exciting because it gives our viewers the chance to take in wine factoids as they cruise along in their daily lives,” says Porter. “It’s the perfect place for us to be. We want to make wine make sense. We know people are busy and so we want this information to be available to them in as many places as possible. Consumers want convenience and we want to provide them with what they want.” says Porter.

WineSenseTV encourages those interested in learning about wine, winemaking regions, food and wine pairings, best bang for your buck options and more, to check out what WineSenseTV has to offer through whichever medium suits them best; whether that be through Facebook, Twitter, YouTube, iTunes or winesensetv.com, the folks at WineSenseTV are most interested in sharing what they know with people who care to know.

“The sense of community we’re establishing through our combined online and social media efforts is really paying off,” says Porter. “We’re gradually collecting more and more like-minded people who are finding value in what we do and are joining us in expressing their passion about wine; which is in part due to the fact that we’re not passively waiting for people to find us,” says Porter. “We’re actively looking for new ways to reach the people we want to reach most, and really, the only differentiator among people for us is the level of desire a person has to learn, share and grow with respect to their knowledge, expression of and thirst for the many facets of wine.”

Check out free episodes from WineSenseTV now on iTunes:
http://itunes.apple.com/us/podcast/wine-sense-tv-video-podast/id419793082?ign-mpt=uo%3D4

-30-

For more information please contact:
Sarah Blundell
WineSenseTV
O: 1.604.569.0337
E: pr@winesensetv.com
TV: winesensetv.com

Wine Sense TV gets social

Wine Sense TV gets social

VANCOUVER- Feb. 18, 2011- In a consumer’s choice market, it’s becoming increasingly more important to connect to your audience over numerous platforms. Gone are the days of market power being held in the hands of businesses. The shift in control from businesses to consumers has flown with the introduction and gained popularity of social media. Twitter, Facebook and YouTube have become engaging ways of communicating with and connecting to consumers.

“We want our viewers to get as much out of WineSenseTV as possible, and to do that, we’ve embraced such social media platforms as Twitter, Facebook and YouTube to reach out to our viewers,” says Nicole Porter, President and CEO of WineSenseTV. “The more places we can meet our viewers and their needs, the more successful we will be in reaching our audience and providing value to supporters of WineSenseTV,” says Porter.

Twitter allows companies to informally address their followers through short, concise, timely and relevant messages known as tweets. Twitter is a social media tool that brings people together to partake in a conversation about a given topic. Followers of WineSenseTV can access links to YouTube videos, pictures, groups and networks on Facebook while actively encouraging audiences to behave as communities do – looking after one another, keeping each other up to date on news, current issues and interest topics, deals, events and the like.

“At the end of the day, our business is as much about our audience as it is about wine and we’re happy to use social media tools  to really connect to our viewers and to create a sense of intimacy and community for wine lovers,” says Porter.  “At WineSenseTV, we understand that people are really overloaded with information and choices. In that way, the challenge for us as a business is to really tap into the needs of our social community and to provide them with relevant information that is tailored to their specified interests and needs.

WineSenseTV aims to teach its followers about wine, and to do so, the company has taken an educational marketing approach whereby those who are interested in wine, whether novices or experts, can gather in a community to learn and grow. WineSenseTV offers value to its supporters through free access to its episodes, wine and food pairing guides and videos and value lists. Social media has afforded companies like WineSenseTV the luxury of engaging with their viewers on an interactive, community-based level. It has allowed groups of like-minded individuals to find each other and to carve out a space where those interested can partake in “the conversation” about wine.

“You know, it’s really about demystifying wine for us at WineSenseTV,” says Porter. “I’ll say that again and again because at the end of the day, that’s what we’re looking to achieve. We want to engage with our viewers and to provide them with something they can really sink their teeth into; which is at large why we want people to sign up for our WineSenseTV video series, and to check out Thirst-Day and the Wine Cents Value List,” says Porter. “It’s a way for us to provide value to a group of people with shared interest. Again, it’s really about our supporters and our interaction with them. Wine is social and we’re using social media to make learning about it just as easy and fun as drinking it.”

-30-

For more information please contact:

Sarah Blundell

WineSenseTV

O:  1.604.569.0337

E:  pr@winesensetv.com

TV:  winesensetv.com

WineSenseTV.com Launches New Website

WineSenseTV launches new website

VANCOUVER-Dec.21, 2010-Nicole Porter, entrepreneur, is taking strides with WineSenseTV.com. Recently re-branded, the launch of WineSenseTV.com couldn’t have come at a better time. With the holidays spurring an influx in wine sales and the number of consumers looking to find out about wine, this resource just might do the trick. Porter, a vibrant entrepreneur, veteran marketer and fellow wine lover is excited to bring the vine back down to earth and create a forum where wine connoisseurs and beginners can meet to celebrate wine.

“WineSenseTV.com is really about demystifying wine. It’s about bringing conversations on wine to a place where everybody can get involved,” says Porter, President and CEO of WineSenseTV. “We want to be the meeting ground where both sommeliers and casual wine drinkers come to find out about wine,” says Porter. “We’re making wine make sense.”

WineSenseTV.com offers people a unique opportunity to choose how they want WineSenseTV to work for them. Whether perusing WineSenseTV’s best bang for your buck list: Wine Cents, or seeking programming opportunities, the website’s appeal is broad spanning.

“You know, as business people, we’re all running around trying our best to find new ways to bring value to our clients,” says Porter. “Part of the appeal of WineSenseTV is our ability to provide businesses and consumers with an approach that can be as flexible and broad-spanning as desired. We’re passionate about wine and want as many people as possible to share in our passion.”

WineSenseTV.com offers company and property profiling, advertising opportunities, tips and tools, food and wine pairings, weekly wine suggestions and practical, easy to understand information on wine.

“A lot of people feel wine is about culture and refinement” says Porter. “And as much as that can be true, we’re hoping WineSenseTV can help people find their place with wine. It doesn’t have to be intimidating.”

-30-

For more information please contact:

Sarah Blundell

WineSenseTV

O:  1.604.569.0337

TV:  winesensetv.com